Keyword searches and browsing strategies tracked by analytics may be frustrating because searchers can’t be counted on to behave as you want them to. Humans are unpredictable and spontaneous, and trying to plan to rank in the top position on a topic for unpredictable people is not something I ever thought was rewarding. Making the landing stick, however, is. An eight-year research study of a software tool created for educators found that of the three types of ways their users searched for information, it was the case studies that were the most sought after. Not the keyword matches. Not browsing patterns. They watched how teachers… Continue Reading The Unpredictable Website Visitor and How to Capture Their Attention
Danny Sullivan has no idea the role he played in my life, but he’s about to find out. His recent decision to pursue new endeavors seems like a good time to tell him. In 1996, I was the webmaster for a magazine publishing company. I was assigned to the publication about the Internet. I got the job because I taught myself HTML, owned Cre8pc.com, and animated the magazine’s mascot, which impressed the magazine editor. He had given me my first big break. It was my job to convert the print version from MAC to PC for the website version I was hired to build, maintain… Continue Reading Danny Sullivan Was My Life Line, Literally
History was recently made in the trial against the Florida food store Winn Dixie when a judge ruled in favor of a blind customer who was unable to use the store’s website. In accessibility circles, the buzz is about what happened in the District Court in South Florida when a customer sued because he could not read the store’s online coupons using his screen reader or conduct other tasks on the Winn Dixie food store web site. This case recalled the 2005 lawsuit against the USA department store chain, Target, by the National Federation for the Blind. Three years later, Target Corporation settled the class action… Continue Reading Why Did Winn Dixie Lose the Accessibility Lawsuit?
Part three of the three part series, “Why Do I Need a Mobile Website”. Design for mobile devices is often referred to as “mobile first” design. The term took on reviewed vigor when Google and Bing demanded preference toward mobile pages for their search engine users. According to Google, most people perform searches from a mobile device. More people “Ask Google” or talk directly to their cell phone when searching. Cell phones are used as assistants and with Bluetooth technology, enable the listening of music in vehicles, listening to a book being read or talking while driving. If your company wishes to be ADA compliant, mobile’s… Continue Reading User Experience Factors To Consider For Mobile Design