Warmest Greetings,
:: Thursday, August 14, 2003 ::
Copycat search engine ideas.  Yahoo consider adding Blog services
Trust issues. Choosing a Legitimate SEO company
More trust issues. Scumbag of the Week. Thanks for the lead Kalena!
"...while SpamArrest is protecting me from spam, they're secretly harvesting the email addresses of everyone that has validated themselves to be allowed to email me. SPAMARREST HAS BEEN SPAMMING THAT LIST. On one hand, they protect me, and on the other hand, they're spamming all of the people that I "white listed" and trust." (Source: Jim World Gazette)
Another new word. The myth of discoverability "Discoverability is often defined as the ability for a user of a design to locate something that they need, in order to complete a certain task. It’s common to hear programmers and designers utter the phrase “that won’t be discoverable”, while pointing to a specific command or link they believe users will fail to find. The trap, and the myth, of discoverability is that in any design, not everything can be discoverable."
I'm leaving for a brief vacation to the shore with the love of my life, 3 kids and a puppy. See you next week, in an even more frazzled state than I normally am. 
While I'm gone, please drop by my friends' blogs:
ABAKUS SEO Blog, Internet Marketing Newsletter
Search Engine News Blog
Search Engine Blog
Bragadocchio, Utterings in an age of unreason
:: posted by Kimberly Krause on 8/14/2003 10:39:28 AM
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:: Wednesday, August 13, 2003 ::
Has this happened to you?
You start a company. You pick a name. You build a website. You purchase ads and bid on keywords. You do all the right branding things. But your competition is a sexy blond with no waistline, or the name of a movie or TV show or top 40 hit song?
Read on... Wandering around the Web: Study checks 'searchability' of largest public companies
"Austin-based storage systems company Crossroads Systems Inc. experienced the results of Web confusion when the Britney Spears movie "Crossroads" was released in February 2002. Anne-Marie Messineo, Web technologist at Crossroads, says the company's Web site traffic climbed from an average of 2,000 to 2,300 hits a day to 10,000, with "pretty interesting" email about the movie. Crossroads' case underlines the importance of the findings of a new Web study produced by Austin marketing firm Brand X Austin Inc. The study examined the Web sites of the area's top 25 public companies to determine how "searchable" they are from a search engine."
"Ubiquitous" means it's used everwhere. Mediathink Asks is Branding Dead?
"Pop-up ads are the kiss of death and search engine optimization is ubiquitous."
One of my favorite topics. SearchDay #593 - Fraud, Scams and Misinformation on the Web. Read this if you want some status updates with a bit of humor tossed into the salad.
:: posted by Kimberly Krause on 8/13/2003 10:16:22 AM
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:: Tuesday, August 12, 2003 ::
Ok....let's see if there's any news out there today.
First of all, it's expected that in my neck of the US woods, we'll break a record with 17 days in a row of rain. This has been great for wells, lakes and ponds, mosquitos and plant life. The sky has changed its mind every few minutes, every day. I can't recall ever seeing anything like this before. Everyone has water related troubles due to too much water and no place for it all to go anymore. I remember some severe droughts in which trees died and grass lawns weren't green, but a faded out brown. Isn't there a way to bottle up all this extra water and save it for those drought seasons?
Coda loves the rain. The pics from yesterday's blog show it starting to rain on the deck. Water is not a problem for a Golden Retriever!
Studying the value of keywords? "PETCO was able to boost online order volume by 25% and increase gross margin contribution by 11% without increasing marketing expenditures through analyzing and optimizing keyword purchasing."PETCO Optimizes Keyword Purchasing to Increase Order Volume by 25% & Gross Margin Contribution by 11% tells the tale.
To the person who emailed me that the picture of my son in an ad for Cre8pc services was "unprofessional", thank you. Nobody else had the guts to tell me that. I liked the picture because it was taken by a 5 year old child. That impressed me. I'm not a stuffy company CEO or showy Management princess. I work from my own office in shorts, sweat pants or my bathing suit. I earn enough money to support two kids without child support, have never asked for alimony, and I bought my own house, which has a pool. I'm likely not "professional" but I can say, with certainty, that I'm quite successful and the services I provide are well received by my clients. All that, with a stupid FREE ad too!
WebPosition software users may be interested in Kalena's findings of late, which may point to some big changes (which we know are coming) from Yahoo! See her blog for more >>> Search Engine News Blog
It's not just Google Ads and partnerships that earn Google its lunch money...Google names enterprise search clients announces the use of its Google Search Appliance by some big-name corporations.
In case you missed it >>> Doonesbury's blog strip warmed every blogger's heart on Saturday.
Bills Blog pick of the day >>> Loobylu
Ramblings inspired by Jakob's latest usability Alertbox can be found here >>> Jakob is of the "less is more" school
More Internet drama >>>Computer Infection Disrupts Asia, Europe
And finally, When good software goes bad: Survey finds widespread dissatisfaction with tech support
"Malfunctioning software glitches have become harder to escape as billions of lines of code -- much of it, experts say, hastily written and poorly tested -- control cell phones, cars, stoves, cable boxes and personal computers.
A 2002 study funded by the National Institute of Standards and Technology estimated software errors cost the U.S. economy about $59.5 billion a year. And the brunt of the cost -- more than half -- is absorbed by users. Sellers and software makers take care of the rest, the study found."
:: posted by Kimberly Krause on 8/12/2003 11:13:31 AM
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:: Monday, August 11, 2003 ::
Sorry, no blog today. Dakota ("Coda") and I were having too much fun!
:: posted by Kimberly Krause on 8/11/2003 09:30:46 PM
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