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:: Usability, Web Site Design and SEO ::

Intriguing blab about usability, seo, web dev, search engines, and Internet stuff.

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Warmest Greetings,

 

:: Friday, December 20, 2002 ::

The Ghost of SEO Future

has been speaking to Danny Sullivan of SearchEngineWatch. See what he has to say about the future of search engines, and more, in Peter Da Vanzo's last interview for this year.

Click here >> Interview with Danny Sullivan

Thank you Peter for introducing us to so many wonderful people in the SEO biz, for your superb SearchEngineBlog, and for today's picture of you....she swoons..


:: posted by Kimberly Krause on 12/20/2002 11:44:30 AM

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I Just Love Affordable Stuff!

Fantomaster's fantomNews Premium Edition is about to debut, and is available at an introductory rate of $24 US a year. To be launched in January 2003, it will not have duplicate content taken from the free version. If you own a US SEO business, sign up now and get the tax deduction! Click here to order >> Order fantomNews


:: posted by Kimberly Krause on 12/20/2002 09:32:34 AM

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Duck Duck Duck Duck...GoogleGoose!

Ducking for cover from Google's war on SEO's, many have decided to go underground in an effort to speak freely without risk to their website(s), business or clients. All membership and posts are anonymous-only. See SEO Forum if you hate SEO police or believe in freedom of speech.


:: posted by Kimberly Krause on 12/20/2002 08:59:29 AM

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:: Thursday, December 19, 2002 ::

"Poppies....Poppies..." the wicked witch crooned as she waved her boney fingers over her many Link Farm fields.

If you're one of the poor souls under the spell of link farm pages, it's time to face the truth or turn into frogs.

Click on >> Warning!! Link Farm Ahead

Spinning Over to Fantomaster's Place

I followed my hunch. Had a feeling my friend Ralph would get a chuckle out of my Googlism rant, and he did just that! Click on >> Fantomaster News and scroll down past some great stuff until you hit "Watch What You Say. Google Is Listening."

Ralph, wish you'd been here when I found that. Woulda loved the gjggle company!

Desperately trying to keep up with search engines, who feeds what and if you submit to one, how many other portals will your website be shown in? I keep these babies up to date just for you! Click on>> Search Portal Relationships and Search Portal Fees and Submit to Search Engines to stay on track.They've been updated again due to recent changes by Alta Vista, Hotbot, AskJeeves/Teoma and more.
:: posted by Kimberly Krause on 12/19/2002 08:34:01 AM

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:: Wednesday, December 18, 2002 ::

Traffic Cop

Interesting question posed in Cre8asiteForums.com today. How much traffic is needed?

"Viability = Number of visitors, multiplied by conversion rate percentage, multiplied by profit on each conversion, then subtract all overheads including wages. That's as 'rule-of-thumb' as it can get."


:: posted by Kimberly Krause on 12/18/2002 01:23:45 PM

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So when the polar ice melts, we have Mars to rely on?

NASA: Water, water everywhere on Mars
:: posted by Kimberly Krause on 12/18/2002 12:38:20 PM

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And then Baby Bear said, "This SEO is just right!"

Ever wonder what you should be paying for SEO services, or if you're providing SEO services, what to charge? There's a dynamite discussion on fees, packages, customer expectations and more here:

Selling SEO services


:: posted by Kimberly Krause on 12/18/2002 09:19:50 AM

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:: Tuesday, December 17, 2002 ::

Inside Ink

The SearchEngineBlog continues with its interviews, this time with Kenneth Norton, Director of Marketing and Product Strategy for Inktomi Web Search.

Read it here: Ten Questions with: Kenneth Norton

"Inktomi Web Search 9 represents a year's worth of effort to deliver better relevance and the freshest content on the Web. It also combines algorithmic and editorial relevance techniques to better interpret user intent."
:: posted by Kimberly Krause on 12/17/2002 10:15:38 AM

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:: Monday, December 16, 2002 ::

An Unfriendly Google Dance

This Wired article was hot before it even hit the Internet due to the print version...Google vs. Evil covers a lot of ground.

"Every month, when Google updates its index and its mix of algorithms, it rakes a disruptive claw across the optimizers' systems. In the industry, the monthly shuffle is known as the Google Dance, and Brin doesn't mind letting on that if Google ends up dancing all over the optimizers, so much the better. "When we change and improve our technology, things get shuffled around," Brin says, "and sometimes it has a disproportionate effect on optimization sites."

Feedback on it welcome here Wired Article
:: posted by Kimberly Krause on 12/16/2002 09:42:06 AM

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You Build The Search Portal, I'll Send The Sites

"Search engines do not know how to effectively sort and filter those billions of pages they index. Google turned it into a popularity contest, which was easy to take advantage of - so people do."

"Search Portals seem focused on devising roadblocks to submission practices which were developed to help sites that must compete in a global environment because the present solution for ranking sites isn't working. It's like applying a band-aid on a cut that won't heal because there's always new ways to re-injure it."

To read the entire article click You Build The Search Portal, I'll Send The Sites


:: posted by Kimberly Krause on 12/16/2002 07:38:41 AM

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