One of the nagging thoughts that's been on my mind, especially as a result of beginning to perform blog usability reviews and comments on Blog Usability Interview with Kim Krause Berg is that I wonder how many bloggers even WANT their blogs to be usable?
By that, I mean, do they want their blogs to be user (reader) centered? Do they want it to be read every day, or visited once in awhile? Do they want to write to their readers, or speak at them?
It relates to incentives. Goals. What's curious to me is that so many blogs aren't genuine blogs. They are, as Michael Martinez has been calling them, "Mushblogs" or "Frogblogs". I see these in my feeds quite often and have started to figure out which are not worth clicking on. They are titles with a gobblety gook of words and/or description of words that are tossed into a heap and make no sense. These are blogs that aren't for people and so, usability isn't considered.
I was wondering. For you that are blog owners. How much do you really, honestly care about the usability side? By this I'm referring to meeting your visitors needs, conveying your posts with clarity and thought, and related things like communicating brand or creating community. Or, is the sole priority to rank in engines and/or generate ad revenue and nothing else matters?
Kim is a Member of the Usability Professionals
Association
About Kim's Web Site Usability Reviews
"This report exceeded my expectations. After reading it a
few times, I went through and highlighted those parts of your actionable
advice that I want to implement right away... I ended up highlighting
most of the report. Stellar job. I won't hesitate to recommend you
to one of my own clients." -- Andy
Hagans of AndyHagans.com
"I have implemented the most obvious changes and I suppose the fact that we've seen an immediate increase
in sales/conversions is no coincidence. I'd highly recommend your service to anyone running a serious web based business."
-- Steve Clay, Plumeriabay.com
"As soon as we get our hands on one of her usability
studies, my clients and I have a better understanding of what needs
to be done with their sites to make them the best they can be from their
site visitors' perspective."
-- Jill Whalen,
HighRankings.com
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