As he says, he threw me a curve when he asked for a usability review and then added, "for my blog". I started to turn him down (!) because my testing is designed to be done on large, regular web sites.
Thankfully, we discussed a "proof of concept" approach and I wrote a 15 page test plan just for blogs. The result is a blog review that allows me to provide an objective perspective. It also lets me ask questions and offer food for thought for improvements, or solutions to known issues. It's designed to be very flexible because the art of blogging is fluid. It's a beautiful wild child that refuses to conform to any set of rules and yet has strong aspirations and goals for success.
In Aaron's case, he owns a business blog that generates revenue. It's cutting edge. It's the new age of blogging and he's one of the pioneers. He has a product and he has services, but he also covers industry news and happenings. He writes commentary. He has a solid reputation in the industry, which offers his blog strong appeal. Unlike newcomers who are unknowns, people with a known brand or name have a head start in the blogosphere.
But, that doesn't mean they aren't facing problems that all bloggers face.
Kim is a Member of the Usability Professionals
Association
About Kim's Web Site Usability Reviews
"This report exceeded my expectations. After reading it a
few times, I went through and highlighted those parts of your actionable
advice that I want to implement right away... I ended up highlighting
most of the report. Stellar job. I won't hesitate to recommend you
to one of my own clients." -- Andy
Hagans of AndyHagans.com
"I have implemented the most obvious changes and I suppose the fact that we've seen an immediate increase
in sales/conversions is no coincidence. I'd highly recommend your service to anyone running a serious web based business."
-- Steve Clay, Plumeriabay.com
"As soon as we get our hands on one of her usability
studies, my clients and I have a better understanding of what needs
to be done with their sites to make them the best they can be from their
site visitors' perspective."
-- Jill Whalen,
HighRankings.com
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Cre8pc on Web Site Usability and Holistic SEO :: 
