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Online User Study on Whether to Charge For Shipping, or Not  

:: Sunday, November 06, 2005 ::

One of the perks of attending a smaller search engine marketing seminar is the chance to ask questions and converse with the event's speakers. Such was the case at this past weekend's High Rankings Search Engine Marketing Seminar held outside Philadelphia, Pennsylvania.

In addition to topics like Pay Per Click, Linking, and Organic Search Engine Optimization, the High Rankings event includes Usability. The second day features hands-on workshops, where attendees can work on their web sites in the presence of known experts in their fields. It's a more intimate setting that offers a chance to share ideas and solutions or ask for help.

In the case of High Rankings, Jill Whalen's High Rankings Forums are the perfect way to follow up on what was presented or to continue asking questions.

This past weekend, Bill Slawski and myself also attended as guests of High Rankings, although we represent Cre8asiteForums.

Many attendees took full advantage of the opportunities presented at the seminar. One of them followed up with a usability question that she'd asked me about in Scottie Claiborne's usability workshop. Her question involves how to handle the issue of shipping costs on an ecommerce web site.

She asked for suggestions on how to do it, but more importantly, what would her potential customers value more? The question was proposed over at Cre8asiteforums, in the Usability Forum (High Rankings also has a Usability Forum): What is the best way to charge for shipping for purchases?

You may find the responses interesting, educational or even helpful for your own situation.

I'll be writing more about the High Rankings Search Engine Marketing Seminar in the next week or so. It's a gem of a small event that packs a punch for anyone who wants personalized training and instant solutions. I say "instant" because the workshops held on the second day are designed to get attendees working and practicing methods while they're there. They can make corrections, get clarifications, and make sure they understand all the points and suggestions offered by the High Rankings presenters.

Keep an eye out for news on where the High Rankings team will host their next event and book yourself a valuable treat.

:: posted by Kim Krause Berg on 11/06/2005 02:21:00 PM

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