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San Jose SES Equals Recess For the Rest of Us  

:: Tuesday, August 09, 2005 ::

It's quiet this week for anyone in the Search Engine Optimization, Search Engine and Search Engine Marketing industries who has not traveled to the latest Search Engine Strategies Conference.

What this break results in is slower news, redundant headlines, and skyrocketing traffic to Barry (RustyBrick's) Seach Engine Round Table blog for SES updates.

Meanwhile, here's what's happening in the playground for the rest of us...

The price of being a Usability star.Thumbnail: Jared Spool
"Jared Spool is usability’s “bad boy.” With his challenging opinions and his theatrical way of presenting them, he has excited and frustrated usability practitioners and thought leaders for many years. Agree or disagree, love him or hate him, you have to give him credit. Jared’s is one of the most easily-recognized names in the field."

The price of being a Big star. Google Pregnancy Discrimination Lawsuit or Google Blackballs CNET

Whatever happened to Fantom News, MIA since 2005-05-22?

Nokia, is offering Yahoo! Search and other search engines, including local search, technology on its cell phones. (Another cheek slap for Google?)

A web site Navigation "Spin the bottle" selection technique...A Study of Website Navigation Methods is causing great discussion at Cre8asiteforums.

Everything you ever wanted to know about AdSense. GrayWolf's Ad Sense Series. I'm not a strong fan of Ads in general, because after seeing a few billion of them, I no longer "see" them anymore. I can't be the only person who has "banner blindness".

However, for many online offerings, ads are the only means of paying for hosting and administration costs. In cases where services are offered for free, such as advice forums for example, clicking on sponsors' links and promos is your "payment". Small effort on your part, and deeply appreciated by forum owners. Trust me.

Blogs that lend a hand to small biz...Forbes has a list of small business blogs.

Pay per click curious? The Payperclickguide.com has been updated. Shows who to submit to and how much it will drain your advertising budget.

Last year's public SEMPO outcry is this year's new SMA. Search Marketing Association of North America (SMA-NA) Launches Membership Drive and they've priced it so that SEO/SEM industry supporters, such as myself, who work in related fields, can join too.

Peace. To my friends at the MaatFoundation. Note to Steve H.. The dog was great. The 15 year olds were totally insane. Shenandoah Valley - heaven on earth.

If you own a search engine or directory, check out Independent Search Engine & Directory Network (ISEDN). Newly launched and accepting new applicants.

"Unlike the old paid inclusion model previously sold by Inktomi and others, the paid inclusion featured listing program offered by the ISEDN provides top 10 listing exposure, quick inclusion, low cost, variable terms and stats tracking. In short, all the benefits of pay-per-click and none of the disadvantages. The vision of an affordable search marketing network struck a chord with many independent engines & directories and, as a consequence, membership in the ISEDN has grown at an incredible pace with an average of 3 - 5 new members joining every week."

I'm not sure how anyone picks their weapon nowadays, since they all have the same names and do the same things, but here are two more:

SEO Administrator


iWebTool (Discussion)

This came across my desk and I was happily impressed. Fund Raiser Alley is for all who, like me, are actively involved with our communities, kids, schools and local sports.

Speaking of which, my son, the local famous 11-and Under Little League Leftie Pitcher, has a really fancy new baseball award sitting on his desk. He earned it. The kid is one of the most solid sports guys I know.

Now that baseball's done, he's back up at the football field. So am I, from 5:30 to 8:30 Monday - Thursday eves. The practice fields here are gorgeous and well taken care of. We have gigantic lights for night time practices and games in the Fall. Beyond the practice fields and football field are the first hills beyond the valley I live in, that announce the presence of the Pocono mountains. Every night we watch the sun set behind those high hills and listen to the clunk of football helmets.

I love my life.

:: posted by Kim Krause Berg on 8/09/2005 12:15:00 PM

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