Warmest Greetings,

Weird Keyword Karma and The Influence of Fruit  

:: Wednesday, July 13, 2005 ::

The top keyword referrals for my flagship web site, Cre8pc.com, have nothing whatsoever to do with that web site's subject. I've been watching the stats for awhile and still can't get over it.

The top referring keywords are: "to", "how", "lime", "coconut", "put"

Granted, these are followed by some logical keywords that make better sense, but in the case of Yahoo! for example, 97% of the referring keywords used to find Cre8pc (and this blog), have to do with a little green fruit.

Worse, for several months, one of the top referring pages to the web site is a blog entry from February 11, 2005 called "You Put The Lime in the Coconut and That's Fine With Me". On that day, I had written about how dating and user testing are so much alike.

I wrote, "When it comes right down to it, web sites and lovers want the same thing. Conversions. Making a good impression. Return visits. Committment."

For months I've watched that blog entry show up in my traffic stats. Thankfully, other pages and keywords were performing well, but it sure makes for some interesting review when your wish is to be found by keywords that have something to do with what your site is about.

As if this isn't odd enough, by some weird karmic fate, I had written this in that particular blog piece:

"With web sites we want to control where our visitors go, even if we have no clue where they're coming from or why they've come at all."

And so.

I converted that popular blog entry into a "My Favorite Blog Posts" page for my other web site.

Who am I to argue with the power of a lime and coconut song?

:: posted by Kim Krause Berg on 7/13/2005 12:52:00 PM

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