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Search Engine Advice Column Hopes To Shatter SEO/SEM Myths  

:: Tuesday, May 31, 2005 ::

Kalena Jordan, owner and founder of Search Engine College is launching a new blog called Dear Kalena

Says Kal,

“I spend a considerable amount of my free time researching and answering these questions, so I thought, why not share this information? Why not blog it and become the official agony aunt of the search industry? So Dear Kalena... was born.”

From the press release:

Kalena is expecting a lot of questions about risky search engine optimization techniques or "spamdexing" methods to be discussed in the column. She hopes to educate readers about the risks inherent in using such tactics and to shed light on methodologies deemed more acceptable to search engines, based on webmaster guidelines published by the search engines themselves.

“I’m tired of seeing innocent companies get burned by unscrupulous firms claiming to be search engine marketing gurus and artificially inflating their link popularity via dodgy link farms or promising to submit their sites to 50,000 search engines. These are nothing more than backyard cowboys who play Russian Roulette with their client’s sites”, says Kalena.

For those that feel that Google "hates" them, or their marketing efforts are hopelessly useless, Kalena hopes to offer her "agony aunt" shoulder to lean on. Her blog allows comments and RSS feeds too.

Kalena is one of the few in the search engine marketing industry who recognizes the importance of usability oriented design and how it relates to SEO/SEM. She offers my self-study course,
Web Site Usability Course. The Search Engine College also offers very affordable search engine marketing and copywriting courses from reputable people in the industry.

:: posted by Kim Krause Berg on 5/31/2005 03:28:00 PM

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