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How to Remove the Mystery Behind Search Engine Marketing: The Search Engine Marketing Kit by Dan Thies Tells All  

:: Thursday, May 05, 2005 ::

They didn’t have anything like this when I started out as a search engine optimization consultant in the late 1990’s.

Back then, we were more likely to call it “web site promotion”. Today, the craft of getting your web site into search engines is referred to as “search engine marketing”.

Gone are the days where we could tweak a title tag and see a page’s rank shift up or down a few hours later. While you no longer have to make 50 different versions of a page to meet different search engine algorithms, or submit pages every month, the maintenance required for any search engine marketing program is just as complicated, if not more mysterious, than ever before.

Adding to the mystery is the rather complicated process of SEO itself, which is fueled by competition. Many of your industry competitors pay professionals who are trained to design and optimize web sites to work for both people and search engines. The most illogical advertising ploy is a guarantee of rank, with no mention or regard of what happens afterwards. If you site ranks well, but your web site visitors can’t find what they need once they click into it, all that money you paid for fame just went down the drain. What’s worse is when you’re required to pay for every click into your web site and yet earn no revenue to pay for those advertising costs.

If you like to control your web site’s destiny, and your wallet, it doesn’t hurt to teach yourself some of the basic skills needed to market your web site. Long time professional SEO and speaker for Jupiter Media’s Search Engine Strategies conferences, Dan Thies, has written and compiled a new workbook called The Search Engine Marketing Kit.

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:: posted by Kim Krause Berg on 5/05/2005 05:28:00 PM

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