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How Google Finds Search Engine Spammers and Analyzes Links  

:: Saturday, April 02, 2005 ::

Too hot to pass up on a weekend I promised I'd take a much needed break...Google-heads have some juicy news...

A US Trademark & Patent document filed for Google, dated March 31, 2005, is discussed by Bill Slawski (aka " bragadocchio") (famous for making sense of legal stuff) in Of Sandboxes and Toolbars: Google's New Patent Application

Bill writes:

"In a few places, it's been called an explanation for Google's Sandbox - a place where new sites go instead of gaining page rank, and being able to rank well in Google's results. Mentions of the use of Google's toolbar and the gathering of information about a site also factor into some of the discussions I've seen."

and

"... it isn't a new application. Just one that has been kept quiet for a while. For the application to become an actual patent, the invention it describes shouldn't have been in use more than a year before it was filed, even by its inventor. So, that date would seem to be December 31, 2002."

and

"From this introduction, it appears that this patent application is intended to address people spamming search results, and make it easier for newer sites to rank well against older, staler sites.

That sort of seems to go against the concept of a "Sandbox" effect, where newer sites seem to be penalized and unable to rank well in Google. Or does it?"

The document:

Patent application

Example:

"The method of claim 26, wherein the freshness of a link associated with the document is based on at least one of a date of appearance of the link, a date of a change to the link, a date of appearance of anchor text associated with the link, a date of a change to anchor text associated with the link, a date of appearance of a linking document containing the link, and a date of a change to a linking document containing the link."

:: posted by Kim Krause Berg on 4/02/2005 12:24:00 PM

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