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Warmest Greetings,
Why Search Engine Marketing Has A Passion for Web Site Usability
:: Thursday, February 10, 2005 ::
Part of the excitement of being selected as TechSmith's "Blog of the Month" winner for February, was their hope that I'd write an article for their newsletter as well. Which, of course, I did. And, I got to yack about my favorite two topics - search engine marketing and user centered web design.
TechSmith Morae is new software for usability testing. Among their clients is Jared Spool of UIE, as well as Dell, Yahoo!, and Amazon. The Morae newsletter covers usability topics, and is nifty in that you need not to have purchased the software to be able to get their newsletter. Which means you can click here to see them write about my blog.
"Kim Krause Berg, usability consultant, is the owner of Cre8pc.com (get it? Create peace!) which is a well-written and interesting blog about "usability, SEO, Web development, search engines, and Internet stuff."
Thank you TechSmith, for your very kind words.
The piece I wrote is called Why Search Engine Marketing Has A Passion for Web Site Usability
Snippet:
"Today’s top web design companies offer search engine optimization and marketing, as well as usability testing and skilled user centered design staff. They’re hired to construct a web site that achieves business requirements, while also surviving an uphill battle in search engines. Their usability specialist is a bonus for a client’s long term success because their input increases conversions. Pioneering user experience design skills include persuasive design, copywriting, information architecture, and creating an emotional connection with web site visitors. It’s not just about colors anymore."
Rumblings and fumblings in SEO-Land
Is there really an SEO industry?
Is Search Engine Optimization Getting Harder?
What is Donkey Design?
WebWord's John S. Rhodes, of Oristus wrote one of the few posts on usability that has ever made everyone totally shut up in Usability or Donkey Design? (Or, Why do you love usability?). I mean, like, NOBODY responded to his essay.
Guess John got in the last (web)word.
:: posted by Kim Krause Berg on 2/10/2005 03:37:16 PM
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