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When it comes to Web Page Content, Size Matters. So Does Scent.  

:: Thursday, November 18, 2004 ::

Don't take your web site content, or the people you hope will read it, for granted.

This is the recent buzz coming from several sources referenced in Long Copy vs Short Copy Tested at Cre8asiteForums.

How well do you know your web site visitors? How do you classify them? And once you do, do you know the best ways to communicate your message to them?

Quotables:

     "Long copy, with caveats, did outperform short copy in conversions to sales."

     "I have yet to see a bias towards anything but short copy. Real short. ....I mean skipping important selling points, benefits, and essentially gutting the sales process short. The exception is the DM "get rich" crowd, many who started with print/physical media."

     "As Jared Spool also says, the Back Button is the Button of Death."

     "I personally think the way products are often classified is one of the biggest problems of online stores."

Why Usability Testing?

Amazingly, people still ask this question.

Cleaning up for the housekeeper: or why it makes sense to do both Expert Review and Usability Testing by Kathleen Straub, Ph.D.
Chief Scientist / Executive Director, Human Factors International

     "Once in a while a client will tilt their head and look at me with one of those smiles. “You want to do expert review and then also usability testing?” they say. “Is this one of those consulting tricks? Why would I need to do both?”"

Web Site Showcase

Recent finds and goodies from my travels...

If you're trying to promote and sell your ebook or epub, this "still new" site, BowIndex.com is easy to submit to. It offers a rating system. There's not a lot of clutter and competition. Here's an example from when I sent in my own stuff - Computers and Internet

:: posted by Kim Krause Berg on 11/18/2004 11:48:50 AM

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