Warmest Greetings,

Lycos and AskJeeves Join the Search Engine Optimization Party  

:: Wednesday, November 24, 2004 ::

Heh. Thought it was a weird coincidence that in a post at Cre8asiteForums we're asking what people most likely click on in search engines - paid spots or organic search results.

And now, two smaller search engine companies themselves are jumping into the organic SEO side of the pie.

In his article,
Ask Jeeves and Lycos Enter the Search Engine Optimization Field, Jim Hedger, senior editor for ISEDB.com, writes:

    "That smaller search engines feel the need to draw revenues by providing organic search optimization services to clients shows how dominant Google, Yahoo and MSN are on the search landscape. Organic website optimization is an important form of mainstream advertising and like almost every other form of mainstream marketing is about manipulation. The difference between SEOs and mainstream marketers is the audience. Every other form of marketing is about subtle manipulation of consumers, assisting buyers in making product choices. Search engine optimization is about manipulating site content to present information to electronic spiders. When the search firms blur the line between organic and obvious paid-advertising, search engine users have cause for concern. Now that two well known search firms have entered the organic market, that line may become even blurrier, a trend that should worry SEO practitioners."

And in other news...

I'll be away for a bit due to the Thanksgiving Holiday and I'm getting married on December 3 to the amazing guy (his name is Eric) who is patient enough to put up with me.

Nothing big. Small run to the local District Justice. We hope to throw a big celebration for friends and family in a more spiritual/romantic way next Summer.

:: posted by Kim Krause Berg on 11/24/2004 02:10:08 PM

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