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Search Engine Optimization/Marketing Industry Launches New UK Organization  

:: Friday, October 22, 2004 ::

For those whose crystal balls told us this would happen...

UK TO HAVE ITS OWN SEARCH ENGINE MARKETING ASSOCIATION

Press release snippets:

     "The proposed Search Marketing Association UK (SMA-UK) will provide a platform to inform and educate the marketplace of the benefits of search marketing in the overall marketing mix, as well is giving its members an industry voice. Barry Lloyd of search marketing firm MakeMeTop, is acting Chairman of the group, with Andy Atkins-Kruger of search marketing firm Web Certain as acting Deputy."

and

     "Among the many objectives the working group has already identified are:

To be a central representative body to put the views of search engine marketing companies and professional consultants to Government departments and agencies, Parliament, the European Commission and Parliament and other relevant organisations.

To be a research and statistical centre, to aggregate and publish statistics, and to provide analysis on search engine marketing and other relevant market information.

To be a technical centre, providing commentary, guidance and advice on all legal and other regulatory developments of relevance to search engine marketing.

To provide a forum for the exchange of non-competitive information.

To promote the search engine marketing industry.

To assist in representing search engine marketing professionals and companies with suppliers to the industry.

To promote best business practice guidelines for dealing with clients of search engine marketing services.

To promote the development of education and training for search marketing professionals.

To promote and support affiliations with other international search marketing trade organisations that have similar objectives to the SMA-UK

Supporters of the proposed new association from all areas of the search engine marketing sector including, practitioners, agencies, vendors and media companies are encouraged to contact the working group with their thoughts and ideas for further development."

To stay informed on their latest developments, there is a place for notification alerts on their new web site.

SEW Discussion

:: posted by Kim Krause Berg on 10/22/2004 10:40:36 AM

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