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Why Did They Leave Your Web Site?  

:: Thursday, July 01, 2004 ::

Your mission, should you choose to accept it, is to chase after after every person who clicked into your web site and left.

This is the Mission Impossible that drives me nuts.

Sure, I can apply my usability test cases to a client site and find all the possible reasons for low conversions and yucky traffic, but who wants to pay me to look?

Isn't there a cheap and instant way to follow up every instance of web page abandonment and duke it out with the person who didn't buy your soap?

I'm on a mission to find out how to put myself of business in Converting the click to conversion mystery

Thank you I-Search

Andrew Goodman writes about the end of a discussion list era, and the launch of a new one, in RIP I-Search, Long Live SEM 2.0 .

:: posted by Kim Krause Berg on 7/01/2004 11:21:29 AM

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