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The Usability of Text Links  

:: Thursday, July 29, 2004 ::

For a minute or two, anchor text was all the rage, especially in SEO-Land. But, aside from keeping up with search engine algorithms, the usability of your text links is something that will rarely change. People will always need to be able to read and quickly understand your web pages.

Evolt features a good how-to article on link usability in Writing effective link text by Trenton Moss of WebCredible

Item #6, "Place important words at the front of link text" is something I already do in UsabilityEffect.com. An example is the left-side navigation, where I placed boldfaced "scan words" in front of the hyperlinked text. This has the advantage of helping my visitors, and search engines looking for keywords and pages to crawl.

Scan words, by the way, are the words people are often hunting for while searching and scanning pages they find. Those words include "free", "sale", "new", "discount", "Kim Krause" (just kidding)...


Google and Major Tom

How much you wanna bet Google wants in on this baby? NASA to build 10,000-processor Linux computer

I Was O-pin-in-a-ted

Still feeling my oaties after listening to Teresa Heinz Kerry speak at the Democratic National Convention (something which, by the way, none of the top USA TV Broadcasting companies like ABC, CBS and NBC felt was worthy enough to air), I wrote my blog post-rant about Google yesterday.

Brad loved it.

So did, apparently, Google, who plastered a huge image ad to the right of it.


:: posted by Kim Krause Berg on 7/29/2004 12:45:45 PM

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