Warmest Greetings,

Seth Godin Calls Search Engine Optimization a "Black Art"  

:: Saturday, July 03, 2004 ::

I agree to some extent with Seth Godin in his The problem with search engine optimization. SEO has changed from the days of trying to accommodate every engine, directory and algorithm. The emphasis on one - Google, and the popularity contest pressure behind PageRank, removed some of the challenge and skills needed for true SEO.

It became a war game instead.

Seth Godin, on being asked to recommend an SEO, found he could not do so and he explains why. Since he did not permit comments in his blog other than trackback, Cre8asiteForums has launched a thread, Seth Godin interrogates SEO

Is SEO a black art, dying art, was never an art at all?

:: posted by Kim Krause Berg on 7/03/2004 12:07:37 PM

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