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How To Increase Conversion Rates  

:: Friday, July 23, 2004 ::

A case study of sorts has evolved for SilkCharm.com, who came to Cre8asiteForums inquiring for help and suggestions. Did the site owner have a marketing issue? Or were there possible problems in the user interface itself that were having a negative impact on conversions?

The rally to help Silkcharm is an education for anyone who wants to find ways to improve their web sites. You can follow the action, and see if any of the ideas would apply to your web site, at Marketing or conversion issue?

If you're in marketing mode still, here is a free monthly newsletter from Julia Hyde that will help you stay on top of your game - Marketing Works!

     "This online search engine marketing and copywriting ezine is devoted to helping you promote your business by providing strategies, tips and resources that are proven to work."

Small businesses and startups seeking affordable or free Directories, that are also crawled by Google, may not be aware of Wow Directory. I had a very good experience with them. Fast, no hassle, and they communicate well back to the user.

I still add tools to this page - Web Tools, and take suggestions for it as well.

Speaking of which, here's a new one from the RustyBrick firm - Google Link Popularity Analysis Tool

Thanks to those who took the time to read the VERY long interview I gave to Barry Swartz, which was published yesterday. I had joked to Barry that he should call it "A Week-Long Interview With Kim". He didn't do that though.

And thanks to Robert Clough at SearchEngineGuide for featuring it yesterday in his daily newsletter. I'm, after all, still a working girl. Not a "legend". I appreciate the help from my friends, I really do.

:: posted by Kim Krause Berg on 7/23/2004 12:21:30 PM

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