Warmest Greetings,

Branding is Personality and Experience  

:: Tuesday, July 20, 2004 ::

How important is interaction to the building of a brand online?

     "Brand is the 'personality' of a business or product. It is rarely about what you say, so much as how you say it, and more still about how you act on what you say," according to Ammon Johns in an enlightening discussion about branding called How Much Would You Pay For a Cup of Coffee?.


A follow up to a 2001 study has been released.

Reading Online Text: A Comparison of Four White Space Layouts, by Barbara Chaparro, J. Ryan Baker, A. Dawn Shaikh, Spring Hull, & Laurie Brady

     "Results show that the use of margins affected both reading speed and comprehension in that participants read the Margin text slower, but comprehended more than the No Margin text. Participants were also generally more satisfied with the text with margins."


Romping Around the 'Net

Learn your PageRank, Alexa standings and Yahoo backlinks in one fast, free moment: WebRanking Tool

Bill Slawski offers an excellent review and commentary on a First Monday piece about reputation and credibility in Say You Know You've Got a Reputation

Danny Sullivan defends SEO/SEM, coverage in Improving The Image Of Search Engine Marketing

     "I'm tired of the entire industry being beaten up. This is, after all, the industry that almost certainly has generated a significant part of the income that search engines like Yahoo and Google are earning -- in turn making those companies able to offer search for free."

Status check. How much better is ranking No. 1 versus No. 10? A recent study reveals the truth. By Brent Winters

Seth Godin on how a Hummer got unstuck in a traffic jam, vacuum cleaners, and how Google is getting stuck on the road >>> Rules for Off-Roading at Work

     "Google succeeded when its search engine looked radically different from Yahoo, Excite, or AltaVista, all of which were adding features to be "portals." Google didn't try to drive on the breakdown lane to catch up to the market leaders. Instead, it went off-road, radically reinventing the interface of a search engine to catch up. Google's latest updates, such as shopping service Froogle and Google Answers, are interesting because as Google adds more features, it's now driving a lot closer to the existing road."


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:: posted by Kim Krause Berg on 7/20/2004 10:25:16 AM

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