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The Essentials of Marketing  

:: Friday, May 07, 2004 ::

The Essentials of Marketing

Ammon Johns does it again. This time he gathers up a wealth of information in The Essentials of Marketing

     "In articles and forums around the web, there is an obvious, common misconception of exactly what 'Marketing' actually is. Often people use the word marketing as though it were just another word for advertising. Some seem to think that Marketing is just another word for Promotion. Neither is true. Marketing is a far broader topic that hold promotion as a sub-function of marketing, and advertising as a sub-function of promotion.

Whatever your current understanding of marketing, from none to major, this essential primer should provide some interesting reading and should ensure that you have a good grasp of what marketing is, and how to use marketing to massively improve your business."


I don't even know who this guy is, but Bill writes about him and now I'm very interested too. See Article Title of the Week, Even if He isn't a Hippie

     "My nomination for best title of the week is The Hippie Professor and his PDF book. Second best title is that of the pdf book mentioned in the first one: Free Culture (pdf), which I suspect works on at least a couple of different levels.

The Professor mentioned is no Hippy, though you can figure that out for yourself fairly quickly with a visit to his blog. He's not advocating a time of "free" love or anarchy or irresponsibiilty or a legalization of drugs.

Rather, he's asking us to understand how the internet can transform society, and how there are forces that want to shape and control this growth to their own benefit and profit. "

:: posted by Kim Krause Berg on 5/07/2004 11:58:32 AM

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