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If They're Targeting Me, Why Are The Magazine Models Still Starving and Listless?  

:: Thursday, March 18, 2004 ::

If They're Targeting Me, Why Are The Magazine Models Still Starving and Listless?

Here's a marketing tidbit for you. Older women have money, live longer than men, control the family spending and are tapped into some powerful goddess energy that hasn't been seen the days of Avalon.

Note to Autobytel - "Car manufacturers seem equally clueless. "Given that they buy or influence the purchase of 80% of all cars, you would think the entire automotive industry would be focused like a laser beam on women," says Barletta. "But it's not. Every single woman I know can tell you a horror story about having gone into a car dealership."

Fast Company has an eye opening report for marketers about women and how they're completely overlooked when it comes to targeting advertisements. Where The Bucks Are says:

     "The 40-plus age group is now 45% bigger than the 18-to-39 group and will be 60% bigger by 2010."

     "According to Martha Barletta, author of Marketing to Women: How to Understand, Reach and Increase Your Share of the World's Largest Market Segment (Dearborn Trade Publishing, 2003), women control or influence 80% of all purchases of both consumer and business goods and services. They have sole or joint ownership of 87% of homes and buy 61% of major home-improvement products. They account for 66% of all home-computer purchases and 80% of all health-care services. They carry 76 million credit cards, 8 million more than men. And they start 70% of all new businesses. "In a nutshell," says Barletta , "women are the ones spending the money, and boomer women have more money to spend."

Information Architecture:

Truly inspirational. We Are All Connected: The Path from Architecture to Information Architecture, by Fu-Tien Chiou
     "Noticing the similarities between physical and virtual environments can help information architects visualize web design elements. A web page is like a physical room or space, but viewed on a screen. A link - be it a text link or graphical button - connecting one page to another is like a door connecting one room/space to another."

Good read if you're designing a form. Creating sites that meet users' expectations, by Michael Meadhra
     "Web builders may be familiar with this usability concept, but that doesn't mean they always implement it successfully. In fact, while working on a client Web site, I was reminded of how easy it is to lose sight of such usability basics. There are some lessons you need to relearn and reinforce from time to time, so I thought I'd share my experience."

Grab Bag:

I added this nifty tool to my website version of a tool-belt. It's called the Google PageRank Report and is a smart alternative to the Google Toolbar.

Hire me. I work at home. I work in a bathing suit in the summer. Teleworking helps attract far-flung staff

The comments section is my favorite part. Which group is the most skilled at marketing to boomer women?

I can think of MUCH easier ways. What the Heck Is Social Networking?
     "The story of Friendster is that my girlfriend dumped me and I created the Web site to get laid."

Cre8asiteForums is just getting warmed up. Introducing the Cre8asite Resource Library

:: posted by Kim Krause Berg on 3/18/2004 02:47:50 PM

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