Warmest Greetings,

Double whammy slap courtesy of Yahoo!  

:: Tuesday, March 02, 2004 ::

The rules of the search engine game have just been changed by Yahoo!. Now, with their new Site Match search engine submission program, you pay a minimum of $50 (US), PLUS a per click fee of either $0.15 or $0.30, depending on the content category. (Different rules apply for non-profits.)

Google is looking REALLY REALLY good again.

HighRankings Forums has the press release here in Overture Sitematch - Replaces Inktomi Av And Fast, Overture SiteMatch - replaces Inktomi AV

"Grumpus" at Cre8asiteForums launches discussion here in Overture SiteMatch - Ugh Wait Til Ya See This one..., and links to more news coverage.

Search Engine News:

There's a lot going on, plus some good stuff coming out of the SES NYC Conference..so I'll list - you pick.

Overture Site Match- Yahoo Search?s Paid Inclusion

39% of Americans Use Search Engines
   "That?s 39% of ALL Americans, not just computer users, but every person in the US. That?s a large percentage and will probably grow greatly in the next 3 years, as search engine usage and paid search advertising is predicted to grow."


Opening Keynote by Danny Sullivan
   "Microsoft will be spending a ton of resources developing their own search and Danny is not so confident they will succeed. He feels Google's "monopoly" is over but they will continue to succeed. He discusses some of the problems people are having with the current Google. He said that Google has been trying out new algorithms over these months."

Ongoing SES Coverage by Search Engine Roundtable Weblog

Google Changes The Affiliate Industry

An Interview With Yahoo
   ""Expect Yahoo to be picky about the sites it accepts. If a site has even the slightest whiff of "spam," Mayer says it will be excluded.

How Yahoo Plans to Compile New Search Engine Index
   "Participation in Yahoo!'s paid inclusion program does not guarantee rank in the search results. URLs are ranked in search results in the same way as all other URLs from the free crawl. The key drivers of ranking are keyword-specific relevance and site quality, as assessed by our regular search relevance algorithms with input from the quality review process."

How to Survive Search Engine Changes, by Shari Thurow
   "Should firms practicing search engine marketing rush into those so-called latest-and-greatest strategies?"

:: posted by Kim Krause Berg on 3/02/2004 10:15:34 AM

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