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Can SEMPO Take Some Heat?  

:: Tuesday, March 16, 2004 ::

Can SEMPO Take Some Heat?

Hot on the heals of Yahoo!'s new Site Match paid inclusion/pay per click submission program, and the renewed enthusiasm by SEO/SEM's for all things search engine related, came serious questions about an organization that represents them, called SEMPO.

Cre8asiteForums Moderator, Barry Welford, asked So What Does SEMPO Mean To You?. The thread turned hot and heavy, but there was no peep from SEMPO itself until finally, yesterday, Barbara Coll, CEO, WebMama.com Inc., President and Chairperson of the Board, SEMPO, Inc. arrived.
     "We are not a standards body or a policing organization. I expect we may address best practices in the future but our mission and goals do not include this right now. Maybe the IAB will focus on this and we can focus on our mission of education."

Met with more questions and a tad of frustration here and there from non-believers, Barbara continued to present SEMPO information and included a look into future plans for the group. If you ever wanted to know what's going on with SEMPO, start the thread from the 4th page in to see what Barbara has to say. She explains much, and holds up quite well under pressure.

Web Design Strategy:

Wondering what people see on a web page? Page length and website complexity is a new thread that opens discussion and asks "What site when you first saw it, made you want to return to it?"

A related article from Gerry McGovern offers more insight. It's called How to design for the tunnel reader He writes,
     "People may initially scan read on the Web; their eyes moving quickly across a page. However, when they find the keywords they are interested in, they tend to tunnel read. What this means is that they focus on a specific set of content. They basically don’t see anything else on your website."

Liken Those Labels. Forms Usability - The Label Element offers examples.

Back to Search Engines Again:

This just in. eBay Enhances Stores for Search Engine Optimization
     "eBay Stores URLs will include dashes between the words so the individual words will be considered by search engines when determining the relevance of Stores for a given search."

A little late aren't they?

She's Back!
Now a CEO and a new mother, Kalena Jordan has returned to work and her blog, High Search Engine Ranking Welcome back Kal!

Google Says We Love This

Did you know that Google not only displays your phone number, but also shows a map to your house? Apparently, according to Google, people love this feature. I didn't, and I filled out the form to have it removed. But, what about people who aren't aware that this is being done? Why was this tried without our knowledge or permission? These are just a few of the questions I'm writing to my Congresspersons about. Homeland security in the USA? Pathetic.

:: posted by Kim Krause Berg on 3/16/2004 10:02:52 AM

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