Warmest Greetings,

Put Your Footer Down  

:: Thursday, February 05, 2004 ::

Now is the time of the year when website owners suddenly remember to peek at their often ignored web page footers. Why? It's a new year and time to change the year. But, Information Architecture Specialist Jeff Lash has some interesting, creative ideas for footers and things that can go "below the fold" in More Than Just a Footer

"During countless usability tests, I have observed users who scroll to the bottom of the page when they are lost, only to be left helpless by the generic footer navigation."

SEO:

Jon Udell writes about Content-aware searching

"At InfoWorld’s 2002 CTO Forum, Google co-founder Sergey Brin threw cold water on the idea of instrumenting content for intelligent search. "I’d rather make progress by having computers understand what humans write," he said, "than by forcing humans to write in ways that computers can understand."

Brin’s pragmatic stance sharply opposes the idealistic view of the Web’s inventor, Tim Berners-Lee, who continues to evangelize his vision of a Semantic Web full of carefully encoded content that we can precisely search and fluidly recombine. "


Um. The cottages went up LONG before Google arrived. For Google, many retailers eagerly jump through hoops

"Google, which is reported to be considering going public this year in what would be the most-watched tech IPO in years, has become so important to marketing strategies that a cottage industry of consultants has sprung up to help companies get better results."

Brace Yourselves:

"The battle has just escalated to a new level, with the announcement on Jan. 20 of cutting-edge technology that pops up not just ads but 2 MB, 30-second, full-motion videos that are designed to defeat today's widely-used pop-up blockers." says How Many Pop-ups Can a Pop-up Stopper Stop?

and Web commercials debut tomorrow

"Beginning tomorrow, more than a dozen Web sites, including MSN, ESPN, Lycos and iVillage, will run full-motion video commercials from Pepsi, AT&T, Honda, Vonage and Warner Brothers, in a six-week test that some analysts and online executives say could herald the start of a new era of Internet advertising.

The new ad technology, from Unicast, an advertising company based in New York, invisibly loads the commercial while unwitting users read a Web page, then displays the ad across the entire browser area when users click to a new page.

The company says the technology evades pop-up blockers, but the person can skip the ad by clicking a box."

To which Cre8asiteForums users say "Blech!"

"Unlike broadcast, the WWW is designed to route around disruption. Any attempt at disruption will ultimately fail."

Just a silly mistake:

Washington Post Forgets to Renew Domain

If you own a Blog:

NEW!

Free submissions. Thanks for the tip ResearchBuzz!

:: posted by Kim Krause Berg on 2/05/2004 02:16:50 PM

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