Warmest Greetings,

:: Thursday, January 08, 2004 ::

Is it helpful or risky to put that "Site Designed by You" link on clients' websites?

The question started in Incoming links from client sites. "My company does website design as well as seo. On sites that we design, we normally put a "website designed by " link at the bottom. Could this cause a problem with sites that we also host on our server? Our server all sites off the same IP address. Is there a possibility that engines see this and disregard the fact that all the client's sites are for real, and just think that we are spamming?...The reason I was concerned was cause it occurred to me that some sort of autodetection in google might up and say "hey look a bunch of sites on the same IP address owned by same company all linking back to one site -- spam!""

- - - - -

"Assuming the client is happy with the work, and agrees to add that page somewhere, it's definitely a "vote" for the designer's work. A lot of designers have a significant impact on the client's business, because "site design" is a lot more than "graphic design."

- - - - -

"Firstly, this isn't saying we need to discard the idea of having links on client sites. Rather, we need to make the relevance more implicit. The simplest way of attaining this would be to change the way these links are worded. A typical credit for design currently might look like" (click here to read several examples and scenerios.)

Also in Cre8asiteForums. The Semantic Web. Ammon Johns (Black Knight) shows us a research paper on Semantics (Latent Semantic Indexing or LSI). Can this add insight into Stemming?

"It seems to be a well trodden path at the moment. Both Kartoo and Grokker are playing with this kind of analysis. The real question is are people going to be able to cope the presentation offered by these analysis companies or are the old fashioned listings going to prevail?"

Promotion/Marketing

Check out newly launched MarketingFind.com. Topics cover email marketing, SEO, affiliates, PPC and more.

"MarketingFind.com is a great marketing resource for beginners and seasoned pros alike. Recently launched, the site should be added to any online marketer's list of resources,” said Andy Beal, Vice President of Marketing for KeywordRanking.com and author of Searchenginelowdown.com. "

Usability

Big is not better? What do you consider a large page?.

"I've always been one of those surfers that if the page doesn't load after 5 seconds, I move on."

Move it. So What Exactly is a Call to Action?

"People like to be “sold.” They just don’t like being pushed. Persuasion is an act of gentle pulling."

ROI

Clever. Thought provoking. Who Are Your Best Customers?

"Are you using revenue as the sole method of calculating customer value?"


Babies

Kalena Jordan saw yesterday's note in my blog about baby pics and via her SEO blog (we have this fun back and forth!), offered up a link.

I guess I'm excited for her because I remember my first-born. My daughter, Arielle, was my inititation into the "club". Motherhood, I came to learn, is sacred. I loved it. It felt like I was tapped into a place and energy that was previously off-limits. Like Kalena, who stood here in all her growing belly glory, I too, had a special picture taken where I stood against an old farmhouse. The sun was in just right spot, creating a silhouette of my rounded pregnant belly. My pose was just like Kalena's is in her picture.

Thanks Kal, for sharing your joy with us.

:: posted by Kim Krause Berg on 1/08/2004 09:30:34 AM

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