Warmest Greetings,

:: Wednesday, January 07, 2004 ::

I couldn't run past this one! The Nightmares of a SEO. This is one of those great nod-your-head-up-and-down-a-zillion-times articles. Yes, yes yes she yells! (We even started a thread on it...Isn't this what we've all been saying all along?. Feel free to chime in!)

"Unfortunately SEOs are forgotten a lot of the time just like place-kickers. They are left out of marketing strategy, site updates and even redesigns and yet they are the first to hear complaints like, "I can't find myself on Google anymore!" - "How come we went from 1st place to 100th place?" - "Why has our web site traffic dropped, you're not doing your job!" These usually come after some kind of change or move has been made without first consulting the SEO company."

Still a hot discussion in Cre8asiteForums. How To Prosper in the New Google

"There's a good chance that Google is employing click-through data, or will be soon. Inktomi does. Teoma does. I don't know why Google wouldn't use it, now that they are collecting this data.

I'm sure there have already been discussions here about the "onmousedown="return clk(#,this)" that has been added to the links on Google's SERPs, where # is the position of the result (1-10). They're tracking what people click on now."

Something new. Some of the things are not so new, but for those new to SEO, this website has quick access to commonly needed tools to help with search engine optimization. Try SEOPal

It's my blog and I can stray off-topic if I want to. And, off-planet. Earth in True Color and so totally Mars, dude. If you really want to leave this blog, I'll send you to Visable Earth.

Next will be Kalena Jordan's baby pictures. (!) (When she delivers of course.)

Don't be afraid to try this at home, even if you don't have a twin to help you run the test. A scientific measure of the benefits of online shopping, from a trade group

"Thumping the tub in the U.K. for online shopping, trade association the Interactive Media in Retail Group reports the results of an experiment that sent two sisters on Christmas shopping expeditions, one online and the other offline.

The trade group operates the web site E-Christmas.com to promote online shopping. As part of that promotional effort, Royal Mail, a sponsor of E-Christmas.com, recruited two sisters from Essex to participate in a test to determine exactly how much more convenient and less stressful online shopping is over store shopping."

I still think ecommerce has a long way to go to meet user needs, and I wrote about it in Why Ecommerce Is Not Ready For My Daughter and Me

Blog Stuff

Hey they stole my "8". This site is a Blog Design Showcase. Pull up a monitor and get ideas.

I'm checking this recommendation out. It's called Technorati.com and is a way to see whose blogs are linking to yours. Thanks Brad! More on tracking back here in Getting The Word on your Blog Out

And of course, usability.

Dirk Knemeyer interviews Richard Saul Wurman, the man who coined the phrase "information architecture" 30 years ago. (Thirty years ago?)

Devour Richard Saul Wurman: The InfoDesign interview

"DK: What can we learn from our history to guide the future of design, information and experience?

RSW: It was something like 26 years after the first Gutenberg Bible that somebody invented pagination. Page numbers allow you access; it was one of the first steps in trying to understand things and find things. History teaches us that people will struggle with the obvious. Try to discover the obvious ways that make things clearer. Try to search for clarity."

Thanks for stopping by.

:: posted by Kim Krause Berg on 1/07/2004 10:17:09 AM

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