Warmest Greetings,

:: Monday, January 12, 2004 ::

Although I "retired" from performing SEO services in 2002 to focus soley on website usability testing, there were clients I continued to assist as needed. Some clients were like family to me. One of them contacted me with an urgent email because their number 1 spot, which they'd enjoyed for a long time and took for granted, suddenly disappeared into somewhere in the 500th spot range.

They found this dismal shock in Yahoo!.

Their Yahoo! Directory listing was intact. They're simply lost in Yahoo!'s search engine, which had been powered by Google. But in Google itself, their site is in the number 8 spot. Since they're in a competitive business, I was relieved to see the site was still in the top 10 at all, especially after the "Florida" fiasco. Although their products are featured in top women's magazines and on a TV talk show called "The View" (a highly rated daytime talkshow), they weren't actively seeking links. I'd venture to guess that their media exposure has been helpful, but as far as the present situation in Yahoo! is concerned, they're understandably reeling from the shock of Yahoo!'s engine changes.

Clickz churned out an article that looks helpful. It's called Yahoo! Drops Google (Get Out Your Wallets)

"If you, like Todd, haven't invested in submitting your pages to Inktomi's database, your problems will get worse before they get better."

"For those planning an SEM budget and anticipating being in Inktomi's CPC program, increase expected Inktomi spend by as much as 10 times through at least the third quarter, and hope that's enough.

By September or November, your Inktomi bill could drop a little when MSN launches its own index (assuming no MSN paid-inclusion program). But for at least 10 months, be prepared to open your wallet and say aaahhhh!"


Other than SEO

Nice usability/user interface oriented web design blog >>> Design By Fire

:: posted by Kim Krause Berg on 1/12/2004 01:15:21 PM

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