Warmest Greetings,

:: Friday, November 21, 2003 ::

Something tells me I'm going to make up for not blogging here yesterday.. .

Recommended read:

Jared Spool, as usual, writes another incredible article. This one covers an area that's difficult to get from conception to final design. Say your site objective is to present a huge shopping catalog online. How do you organize it and present it so that navigating won't be confusing? What if you want to provide services, products, information, news, and a blog. Which of these do your visitors want to see first and of them, what do you have contained inside those areas that are good starting points for drilling down? How do you prevent yourself from designing away from the path to gems? How do you know the difference between what the company feels is of vital importance and interest and what the user determines is worthwhile to them?

Jared shares techniques in The CAA: A Wicked Good Design Technique. To implement the CAA system you'll need users. For that I'm sending you to Site-Report.com where they specialize in user testing per your specs, budget and site objectives. I'm sure James Saunders, the owner, will be happy to get you started.

Search Engine Optimization:

A new SEO newsletter has made its debut, this time from SEO Works owner Peter Farber. It's organized well and he hopes to drum up original articles from writers, so drop him a line at seonews@seo-works.com. Visit SEO Works Search Engine News to see the first issue. Congratulations Peter!

Cre8asiteForums is buzzin' with Google hysteria (which I still think Google does on purpose for laughs and great PR). Here are some great conversations:

Fried egg and skillet SERPs. This is Google. On Drugs.

Bumpy rides. Article about penalizing for exact-phrase match?
"Some time age Google stated through their 'official mouthpiece' that over optimisation would cause a penalty.
Their view of over optimisation changes with the wind, this time it looks like 'internal anchor text similarity' is one the major factors. ie if your internal anchor text is too consistent and matches page title, headings etc, then down ya go."

Breathe deep. Search. Chant 3 times. Breathe deep. Search....Repeat every day. Is the Google dance over?
"I'm still seeing an ongoing flux. serps change everyday and sometimes every five minutes."

THREE topics from Cre8asiteForums in today's Search Engine Forums Spotlight! I'm stoked. Thanks SearchDay (and Chris and Robert.) SearchDay #665 - Search Engine Forums Spotlight. I should be more humble, right?

Web Design:

In the old days we just got out some wood and nails. Tables
"My problem is tables. How do you get one table to go underneath another and not go along the side of the last one."

Out of SEO/SEM clients? Yahoo! Human Resources may want to talk to you. Yahoo to enter the Search Engine Optimization market

Usability:

If you want to get back "Home", don't visit the
new RoadRunner website. Cool, but not put through all the paces yet.

Kalena Jordan writes 10 Easy Steps To A User Friendly Website. Spreading the usability gospel makes my heart sing!

Mistakes has turned into suggestions for better website usability and they just keep on coming! Common Usability Mistakes. "Some sites have nothing to say, or nothing worthwhile to say. And no matter how much time and money is thrown at them trying to cover that fact up, it will always show through. And if a web site has nothing to say, then how can it ever be usable?"


Idiot news:

Anti-abortionist uses cybersquatting to protest and sees nothing wrong with invading personal property or infringing on the rights of others. Like I'm going to have any respect for his cause with THOSE tactics! Site address tricks Web surfers

Just weird:

Poor Michael Jackson. We're the same age. I left my face alone. Thank God.

:: posted by Kim Krause Berg on 11/21/2003 12:08:43 PM

:: Today's Post Permalink | Back to the BLOG Home
:: Website Evaluations
:: Email this Post  
:.................................

Feed Bin

Learn how to make RSS Feed Buttons

Highly Recommended!
(Read review)
Search Engine Marketing Kit, by Dan Thies

• User Centered Design
• Usability Industry Research
• Increase Website Conversions
• Starter Ecommerce Checklist

• Web Design & The Usability Effect
• Usability and SEO Humor

Crooked sunglasses

My artistic friends love this picture.

• About Kim Krause Berg
• My Articles
• Me Again (My Fave Blog Posts)
• August 2005 : Expanding on Usability - An Interview with Kim Krause Berg
• Kim's Wish List

Recent Posts

I've interrupted a website testing deadline to bri...

First off, I'd like to send Robert Clough public k...

Drive by blog.... Today is a bit hectic but t...

Yesterday Cre8asiteForums was all abuzz about a we...

"Poor web site usability, for ecommerce sites espe...

What a surprise to see Chris Ridings use the quote...

There are days when I feel so proud of the people ...

I attend an Interfaith church and every Sunday we ...

So brand new it's still got pink skin! I've fi...

What what you bid for Google? Google is reported ...

Monthly Archives

It's That Book Again

Conversions Topic is New York Times Best Seller (Seriously)

Kim is a Member of the Usability Professionals Association

"This report exceeded my expectations. After reading it a few times, I went through and highlighted those parts of your actionable advice that I want to implement right away... I ended up highlighting most of the report. Stellar job. I won't hesitate to recommend you to one of my own clients." -- Andy Hagans of AndyHagans.com

"I have implemented the most obvious changes and I suppose the fact that we've seen an immediate increase in sales/conversions is no coincidence. I'd highly recommend your service to anyone running a serious web based business." -- Steve Clay, Plumeriabay.com

"As soon as we get our hands on one of her usability studies, my clients and I have a better understanding of what needs to be done with their sites to make them the best they can be from their site visitors' perspective."
-- Jill Whalen, HighRankings.com

"This is an exemplary piece of work." -- Rand Fishkin, SEOMoz.org

View more Testimonials | Clients
Learn about Website improvement services.