Warmest Greetings,

:: Saturday, October 18, 2003 ::

Guess what she did? Poll: Should I take tomorrow off or not?

Who the hell knows what Google's doing now? Google has changed Ranking Algorithms Today - No Update

Nailing down the perfect strategy >>> All About Using Multiple Domain Names - A member wants to build a FAQ. Input encouraged.

Way cool!

"We are all aware that the moment we publish something on the World Wide Web, it is immediately accessible to anyone anywhere in the world who has an Internet connection. Yet we continue to build sites that service our local markets, when for a few dollars more, we could be servicing the entire world. I’m sad to say that, on average, U.S.-based firms are the major offenders. Many cannot even see beyond the border to the north and south, and build commerce and information sites that simply ignore these potential nearby markets. Why would a company based in Detroit, Michigan offer a promotion (e.g., “fill out our customer survey and receive valuable coupons for our store”) that says “offer good only to U.S. residents?” By this simple statement the company has excluded potential customers in Windsor, Ontario, who may live fifteen minutes away, but included customers living in Miami, Florida. Which of these two potential customers is more likely to take advantage of the local promotion? What would it have cost this company to investigate and adjust the promotion to include their next door neighbor? Perhaps a few hundred dollars in legal fees." Run! Don't walk to read Think Beyond—Think Global

Coming soon...a How-to book on usability for your websites by yours truly. It's being edited now.

:: posted by Kim Krause Berg on 10/18/2003 04:47:23 PM

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