Warmest Greetings,

:: Wednesday, August 13, 2003 ::

Has this happened to you?

You start a company. You pick a name. You build a website. You purchase ads and bid on keywords. You do all the right branding things. But your competition is a sexy blond with no waistline, or the name of a movie or TV show or top 40 hit song?

Read on... Wandering around the Web: Study checks 'searchability' of largest public companies

"Austin-based storage systems company Crossroads Systems Inc. experienced the results of Web confusion when the Britney Spears movie "Crossroads" was released in February 2002. Anne-Marie Messineo, Web technologist at Crossroads, says the company's Web site traffic climbed from an average of 2,000 to 2,300 hits a day to 10,000, with "pretty interesting" email about the movie. Crossroads' case underlines the importance of the findings of a new Web study produced by Austin marketing firm Brand X Austin Inc. The study examined the Web sites of the area's top 25 public companies to determine how "searchable" they are from a search engine."

"Ubiquitous" means it's used everwhere. Mediathink Asks is Branding Dead?

"Pop-up ads are the kiss of death and search engine optimization is ubiquitous."

One of my favorite topics. SearchDay #593 - Fraud, Scams and Misinformation on the Web. Read this if you want some status updates with a bit of humor tossed into the salad.

:: posted by Kim Krause Berg on 8/13/2003 10:16:22 AM

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