Warmest Greetings,

:: Tuesday, April 08, 2003 ::

It's Quote Day!

Marketing:
"The responsibility for developing website traffic analysis fell to engineers who had different goals. For them, it was important to know that 78% of traffic is from Virginia and that 88% of visitors use Windows 98. They generate hundreds of reports that don’t help bring in cash." >>> Dear Marketer: Have you ever looked into the wrong end of a telescope?

Usability:

"Relevant user research results depend on two factors: First, obviously, you’ll need to find people who are likely to use the product. Second, you’ll need to interview enough of them so that trends emerge from their collective behavior. These trends will indicate your primary design targets." >>> Finding the Right Users

Pathetic:

"Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner Web sites." (snip) "Like previous products from Gator, Search Scout allows advertisers to reach members of the Gator network when they are visiting competitors' sites--a feature that has already drawn lawsuits in the context of banner and pop-up advertising. Search Scout, launched in December, triggers a pop-under window when a Gator customer searches on a site such as Google or Yahoo. The window lists search results tied to keywords purchased through competing search services." >>> Gator snaps Overture for pop-under ads

:: posted by Kim Krause Berg on 4/08/2003 09:58:23 AM

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