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Warmest Greetings,
:: Thursday, January 09, 2003 ::
Get Real. Make It Usable.
It's always amazed me, even before I became a usability fanatic, how many software development companies completely ignore their customers. They THINK their bases are covered because someone in marketing is telling them so, but Marketing isn't doing usability testing. They don't know how the thing works. They just sell it. In one case, after spending $150,000 for a webdesign firm to redesign a website, I sat down one of the big bosses and asked him to find the one thing most users come to the website to find. He couldn't find it. He couldn't figure out how to find it. He was shocked. I made my point, but the frustrating thing was that I, and others, had been trying to make this point all along. Nobody listened to us. The whole project went back to the drawing board, $150,000 went down the drain and more money was invested to do the job right.
If you still don't believe in usability, and knowing just EXACTLY what users do on a website or that how they operate Internet software is critical to the success of the product, and the failure of dotcoms hasn't convinced you, then perhaps the data in this article will put some sense into your head. Of course, that would mean someone with power actually reads this Blog.
Not! (So I'll just arm you all with ammunition.)
Click on >>> Return on Investment for Usability
"Summary: Development projects should spend 10% of their budget on usability. Following a usability redesign, websites increase usability by 135% on average; intranets improve slightly less."
:: posted by Kim Krause Berg on 1/09/2003 11:06:00 AM
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