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Image of Kim laughing.:: Usability, SEO and Web Design ::

Intriguing blab about usability, seo/sem, web dev, search engines, Cre8asiteforums and Internet-life stuff.

Warmest Greetings,

 

:: Monday, December 23, 2002 ::

Yahoo! Acquires Inktomi

Google in shock.

Click on >>> Press Release

Click here >>> for Cre8asiteForum Discussion on this.

Click here >>> for Webmasterworld Discussion Discussion on this.

Seriously, I went back to Peter Da Vanzo's recent interview with Kenneth Norton, Director of Marketing and Product Strategy for Inktomi Web Search for hints on what we can expect.

SearchEngineBlog Interview

Quote:
"We sense that the next few years in search are going to be driven by a better understanding of users, their intent, their objectives, their context and the tasks they are hoping to accomplish. So while crawlers and algorithms continue to be essential, understanding the user will involve a human element to search. We're still in the very early days of this, but you can already see some features in Web Search 9 that are a step in this direction, such as Smart Summaries.

Any other initiatives are in the pipeline?

On the business side, we're aggressively pursuing new distribution partners as we continue to change the economics of search with our paid inclusion programs. On the product side, Inktomi Web Search 9 was the culmination of a year's effort to regain our leadership position in algorithmic search - the next initiatives underway are focused on changing the game through user intent and context."

End Quote.

So. What is Web Search 9?


:: posted by Kim Krause Berg on 12/23/2002 11:05:26 AM

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