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Warmest Greetings,
:: Wednesday, December 11, 2002 ::
What's In a Name?
When it comes to SEO, nobody seems to know, or agree. SupportForums.com's Chris Ridings insists he has the answer : SESlow. "There's been a recent spate of people trying to create new terms for the SEO industry or segments of it, none of them helpful. I've decided that the only helpful term would be SESlow," Chris writes. But even his term doesn't do justice to the various skills required to do the job professionally and wisely.
A Cre8asiteForum member was quite interested in the naming of SEO/SEM and started a thread on it here - SEO: Sending Everyone Out to look for a new name. It was born out of discussion seeded in our Does SEO = SPAM topic, which is still going gangbusters. You can jump into it here.
Snippet from my post: "I think they can specialize or promote areas they're skilled in, and those areas are varied. Can be simply submission (including PPC), to working strictly with DHTML pages, to usability oriented input that increases end user satisfaction. I'm not a marketing professional. I have an interest in it, but it's not my strongest skill. My passion is users. Hence, my clients would be getting a perspective focused on search engine results AND user satisfaction.
An SEO house, such as iProspect, can apply a whole team to a website. A client will pay accordingly. A smaller SEO company, or individual, can emphasize certain strengths and approaches and the client can decide what suits their needs. To lump it all under "SEO" or "SEM" is limiting, but it's a homebase and is a term most people recognize."
Today's Blab: Forgot to set the alarm clock...woke up 15 minutes late. While waking my eldest to get ready for school, the phone rang at 6:20am with the news from someone who knows me and my morning daze to say schools were closed due to icy conditions. Went back to bed. Am quite fortunate my office is just downstairs!
:: posted by Kim Krause Berg on 12/11/2002 10:06:16 AM
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