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Warmest Greetings,
:: Thursday, October 10, 2002 ::
Show Them The Money and They Will Come - Yahoo! Stockholders, that is.
Yahoo! stock went flying upwards as word spread they renewed their contract with Google. But, Google isn't why they made any money. Overture, and other other non-advertising services drove Yahoo! profits. Not even the $299 for web site review, with an annual renewal, had anything to do with it.
So, what they did was "blend" Google and paid Directory results, tweak their algorithm and behold, a whole new way of displaying search results that's even more confusing than ever as far as usabilty is concerned, but hey, the results are more accurate!
A href="http://help.yahoo.com/help/us/ysearch/ysearch-22.html">What's Changed With Yahoo! Search?
Here's a snippet:
"You may have noticed that the Yahoo! Search results look a little different.
As part of our ongoing efforts to offer you the easiest and most rewarding search experience, by default we now list results ranked by relevancy that combine web page matches from both third parties and the Yahoo! Directory.
Previously, by default we listed search results from the Yahoo! Directory and third-party search engine providers separately. Directory listings can still be viewed separately by clicking on the "Directory Site Matches" option in the navigation bar located below the search box."
From a usability stand point, it totally sucks. (Note they call it "rewarding" above.) I guess all the attention is on their algorithm upgrades. But a search results page, not matter how you cut it, is still done in typical Yahoo! fashion whereby you have to be a rocket scientist to understand what it is you're looking at. Is it the Directory Yahoo! or Google Results or Overture or all of them or some of them sometimes and not other times and how do you know without needing a lot of assistance? Not user friendly at all. Never was. Still isn't.
But, it's Yahoo!. And, as I learned when my friend Jill made me stop bitching long enough to look harder, it's really true that a ton of spam and useless pages no longer come up in the top 50 spots.
For that, we can truly make a toast and thank Yahoo!
:: posted by Kim Krause Berg on 10/10/2002 02:55:04 PM
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