Warmest Greetings,

:: Wednesday, October 30, 2002 ::

SEO BETA TESTERS WANTED

For immediate release
For more information: Amy Hooker, maven communications for ClickTracks
910-362-8004 • 910-362-8005 (fax) • info@mavencom.com


CLICKTRACKS ISSUES CALL FOR SEO BETA TESTERS
Test to Validate Search Engine Optimization Features in Web Metrics Software


SUNNYVALE, CA — October 29, 2002 ­ ClickTracks, Inc., makers of web metrics
software ClickTracks Analyzer (www.clicktracks.com), today announced that
companies and consultants are being sought to participate in the beta test
of ClickTracks Analyzer v. 3.0. Companies and individuals selected to
participate in this beta test must meet the following prerequisites:


1. Companies or individuals must be actively engaged in Search Engine
Optimization.
2. Must be available to test the software anytime during the period of
October 30 through November 7, 2002
Qualified companies who meet these requirements and are interested in
participating in the ClickTracks Analyzer beta test should contact
ClickTracks at 877-773-2249 or via e-mail at beta@clicktracks.com to get
started using the ClickTracks Analyzer software.


"We're excited to begin beta testing our newest version with the SEO
community," said John Marshall, CEO of ClickTracks. "Currently, ClickTracks
Analyzer offers several tools that are well suited for this industry,
including the ability to easily 'tag' groups of visitors with a common
characteristic—whether it be a common referrer or keyword search—and compare
and contrast those groups. Additionally, we will be gathering feedback from
beta test participants on options and features they'd like to see in the
next version of ClickTracks, whether it be the ability to set 'goal' pages
or another way to measure the return on investment of their optimization
campaigns."


ClickTracks Analyzer is a program that allows web designers, SEO
consultants, web marketers and others to visually examine how visitors are
interacting with their site. The software superimposes visitor data on top
of the actual website, offering a completely intuitive, easy-to-understand
view of site activity.


Unlike other site metrics software, ClickTracks doesn't subscribe to the
'bury-you-with-data' philosophy, and as a result, doesn't include
superfluous statistics, such as 404 errors. By putting information in
context, rather than simply supplying it in a pretty 3D pie chart,
ClickTracks allows users to quickly and easily see relevant, actionable
information.
###

:: posted by Kim Krause Berg on 10/30/2002 10:35:45 AM

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