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Image of Kim laughing.:: Usability, SEO and Web Design ::

Intriguing blab about usability, seo/sem, web dev, search engines, Cre8asiteforums and Internet-life stuff.

Warmest Greetings,

 

:: Friday, September 20, 2002 ::

Send me your sinking ship

"Web Site Rescue!
Don't abandon the ship yet. Kim's expertise in SEO, UI and Usability is available to you at affordable prices!"

I've been helping web site owners for a few years now with their SEO needs, as well as user interface (overall design and architecture of the site.) To me it's fun and I enjoy freelancing in it, while I work full-time in software development in areas that also need SEO, QA and Usability input. I recently began to look around at what others charge for website reviews and was shocked. As in just incredibly flabbergasted.

Some companies charge $640 PER PAGE. I've seen as low as $100 per page. Each place I found looks for the same things I do, but their reports are glossy, classy outputs with colorful graphics and metrics. I guess if you have money to blow and want to take the time to decipher all the pretty pictures, that's fine. You won't want what I offer then.

I write you back and explain the situation as if we were sitting over coffee in a cafe and shoving bagels in our mouths. I point out all the brilliant stuff you thought of, what was missed, or could be improved and why. I can't draw, so you won't get any graphics scribbled on the napkin. I like metrics but they mean zilch to most people. I don't rate your site. If something is critically wrong, I tell you. It's either not going to work for you, or will. There's no maybe it will work and I give it a score of 3. If it was working, you wouldn't be hiring me.

Some comanies offer some basic usabilty testing as a way to get you in the front door so they can help you with targeted branding and marketing. I like this approach because these companies specialize in the upfront matters that are of extreme importance, such as designing the site from the very start with the user in mind. The money spent with this approach is wise spending. Companies that focus on usability and their users FIRST are less likely to need web site rescue later.

So there it is. I do web site rescue for an entire site for those who want the facts and are willing to pay for my time to give them those facts, only.

If you want the pretty pictures and have a few thousand bucks to spare, go to the other usablity testing sites. Hope you get a good return on that HUGE investment.

Cre8pc Web Site Rescue can be found here.



:: posted by Kim Krause Berg on 9/20/2002 10:43:58 AM

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