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Warmest Greetings,
:: Wednesday, September 18, 2002 ::
Logo go home
I can't remember a time when I didn't know that companies logos on a website are usually hyperlinked back to the index page. So, this is a surprise!
Seven tricks that Web users don't know
(snip)
"When I first noticed that the majority of users (two-thirds in one study -- see the sidebar) didn't click logo links, I wasn't sure whether they didn't know about them or knew but simply didn't use them. To find out, I started asking users whether they knew that the logo was a link to the home page. (I'm always careful to ask this kind of question at the end of a usability test, otherwise I could change the very behavior I'm trying to observe.) Sure enough, most of the non-clickers confirmed that they didn't know this trick."
Great usability article, but you'll need a magnifying glass to read it.
:: posted by Kim Krause Berg on 9/18/2002 09:31:37 AM
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