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Warmest Greetings,
:: Monday, August 19, 2002 ::
You Get What They Paid For
The FTC (US Federal Trade Commission) has been dancing with search engines lately and learning the Fee-Based Tango.
We know that "sponsored" links at the top of search results are paid for, and in some cases the highest bidder gets the highest spot. But what's easily forgotten is nearly all search portals accept web pages for a fee. Even lower ranked pages have likely paid to be there. Each page is a paid advertisement. Only Google accepts web pages for free and offers unbiased indexing
So, is it a search engine or an advertisement delivery system?
If most crawler-based engines such as Inktomi and FAST still "crawl" the 'Net, adding pages on their own, why are we paying fees to be included?
Inktomi, Alta Vista, Teoma, and others offer, as part of their fee-for-inclusion programs, to reindex pages every 48 hours, (or longer in some cases.) They provide reports for traffic tracking and other perks for the fees. This is designed to help sustain the search portal economically. But, truth be told, search engines are still following links and adding pages on their own. It takes longer. But, some are increasing their schedules from monthly crawls to every 2 weeks.
"Inktomi, for example, recently increased the frequency and depth of its search engine to "crawl" about 2 billion documents on the Web every two weeks--a benchmark that rivals Google and Fast. Just a week ago, it searched only about 500 million documents about every month, according to Vish Makhijani, vice president of Web search at Inktomi. Fast in the last week announced that it is searching 2.4 billion documents.
All of the companies say that the paid indexing does not affect the ordering or relevance of search results served to consumers and they comprise, in general, less than 5 percent of the total results."
Read more at Search sites work to clean up their act
:: posted by Kim Krause Berg on 8/19/2002 10:50:07 AM
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