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Warmest Greetings,
:: Wednesday, August 28, 2002 ::
You Be The GateKeeper, I'll Be the Spider
"When you look at the footprint of thousands of these pages, they are easy for search engine spiders to detect. Most doorway, gateway or bridge pages are orphaned. This means that they have no links pointing to them, but they have links pointing from them," points out Edward Lewis in his Avoiding the Pitfalls of Doorways, Gateways and Bridge Pages
There's some great stuff in this article for those new to SEO, plus it backs up what we in SEO actually do, and why we warn against certain methods of trying to achieve higher rank.
I recommend taking this article and study it along with the information offered in Fantomaster's latest newsletter (01.2002-08-20 fantomNews™ issue 015) in an article written by Mike Grehan called "Serial: Search Engine Myth-Busters - Birds of a Feather - "Intro: In the second article of the "Myth-Busters" series, Mike Grehan takes shrewd cold look at link popularity as a major concept of search engine optimization."
It doesn't hurt to understand algorithms before you go out and play Gatekeeper.
Resources:
Edward Lewis of the SEO Consultants Directory
Mike Grehran Search Engine Report
Fantomaster Fantomaster website
Fantomaster newsletter (highly recommended!) - newsletter
:: posted by Kim Krause Berg on 8/28/2002 10:11:11 AM
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