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Warmest Greetings,
:: Thursday, August 29, 2002 ::
Time to Raise My Fees, and It's Your Fault
SearchDay #344 - Why Search Engines Fail. By Chris Sherman, Associate Editor, Search Engine Watch Search Day, ran an article today based on private white papers from 2 companies about search engine usability and reporting. The findings are fascinating and worth studying. While I need more time to study it myself, this stood out:
This really jumped out at me: "- Only 1 in 20 visitors will scroll to the second page of search results."
So, this changes my thinking a bit. We try so hard to get engines to rank our pages high via SEO tactics and tricks that many feel are deceptive, but when you read something like this, is it any wonder? I was blaming the engines for bringing back poor results and forcing us to jump through hoops in our code to rank higher, but if users themselves are too lazy to click past the first 20 or so displayed results, then we're dealing with another problem - one that is NOT the engines fault after all.
Go to the URL and get yourself today's issue. If you perform SEO services, this article is further proof why our assistance and services are necessary!
:: posted by Kim Krause Berg on 8/29/2002 10:27:23 AM
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