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Image of Kim laughing.:: Usability, SEO and Web Design ::

Intriguing blab about usability, seo/sem, web dev, search engines, Cre8asiteforums and Internet-life stuff.

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:: Monday, August 12, 2002 ::

Lycos follows Google Ads success

Lycos likes the idea of text ads, eh? With Google Ads pushing Overture over the cliff, Lycos is offering a keyword based advertising program, allowing
advertisers and marketers to create text-based ad panels for display on Lycos Search and HotBot.

The company has teamed with FindWhat.com to provide the technology. Advertisers are only charged for actual clicks, or traffic, to their sites.

According to Tom Wilde, general manager of search services for Terra Lycos, the system is intended to complement rather than replace existing
keyword advertisements currently provided by Overture.

(As IF!)

You can sign up for the Lycos InSite program now. Lycos InSite

:: posted by Kim Krause Berg on 8/12/2002 07:51:01 PM

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