Warmest Greetings,

:: Thursday, August 15, 2002 ::

Is it SEO or just sneezing and hoping somebody says "Bless You!"?

My friend Phil (you can meet him at the Cre8asite Forum) doesn't think what some SEO professionals do is
"real" SEO. Jill Whalen, for example, calls copywriting for Web pages part of search engine optimization. Phil says baloney. He thinks cloaking and doorway generation are
ethical, necessary, and true SEO tactics. He's not alone. I've seen his kind on other forums. (Which is how I met Phil. I like to sleep with the enemy. So to speak.)

I think anything done to build a usable website that users can get to with a Quick Search, scroll down list, find accurate description, click and presto, you've arrived at EXACTLY what you want, is the result of "real" SEO. So, automated doorways don't often work in this scenerio. Unless it's a damned good doorway. They DO exist. But attention to detail and experienced search engine optimization for engines and experienced directory submission and experienced web design and experienced search portal submission ALL make up the skills of a good SEO professional. That's how I see it.

What are the tricks to make that scenerio happen?

What is "real" SEO?

Is there such a thing as "honesty and integrity" in the world of SEO? Was there ever? Will there be? Does it even matter?

We like to pull out our hair at the Cre8asite Forum.
Come join us there if you like to watch others do it, or want to join in yourself.

-- Your lovely bloggess, Kim

:: posted by Kim Krause Berg on 8/15/2002 11:14:21 AM

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