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Warmest Greetings,
:: Tuesday, August 27, 2002 ::
Copywriting SEO hint
Think Journalism. (I majored in it before having to drop out of college...) When you write in the "pyramid" style, the most important information (keywords) go at the top and the least important, vital information goes at the bottom. In a news story, the first sentence is often quite long, and contains just about everything you need to know in one quick shot. This is because people don't read every word. They scan pages of text (news). Same thing with web pages and content. You can always tell a web design newbie because they write endlessly about something that could be summed up in one paragraph. Writing copy for a web page is very similar to writing news copy.
:: posted by Kim Krause Berg on 8/27/2002 10:07:50 AM
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